The Board of Directors entrusts the leadership team to manage the day to day operation of the Credit Union and deliver on the strategic direction of the Organization. The senior leadership team is made up of seven professionals who are also leaders within our communities.

Current Leadership Team

Shelley McDade, MBA Chief Executive Officer

"Enriching lives on the Sunshine Coast is the cornerstone of our leadership, and drives every decision we make."

Shelley is a leader of collaboration in the Canadian credit union system. Her passion for the cooperative business model drives her to lead a variety of collaborative initiatives that create value for members locally, provincially and nationally. She is committed to creating a future for credit unions that ensures the next generations of members have strong, healthy credit unions serving their communities and enriching their lives. Shelley has been recognized nationally and internationally for her work to advance the collaborative movement. A firm believer in the value of mentorship, she is an active mentor of emerging and experienced leaders across and outside the credit union system. Shelley is an Accredited Director, and serves on the boards of Central 1 Credit Union, the Risk Management Alliance, Back Office Collaborative, and CUSO Wealth Services Inc.

Dawn Bezaire, CPA, CGA Chief Financial Officer

"As well as supporting its employees in achieving their career aspirations, the Credit Union supports its members and our community in many ways that make me proud to work here."

Dawn joined SCCU upon graduating from Saint Mary’s University with a Bachelor’s degree in Commerce (specializing in accounting) in 1993. Beginning as a teller, Dawn gained experience in progressively more senior roles with the Credit Union and continued in her professional development, obtaining her CGA designation in 1997. Today as CFO, Dawn is an integral part of the organization’s leadership team, as well as serving as the management resource to the SCCU Audit Committee. Aligned with the organization’s approach to community support, Dawn is also active in her community, having served on the Board of the Sunshine Coast Minor Hockey as Registrar from 2012 to 2016, as a member of the advisory committee for the Progress Plan from 2012 to 2014; a three-year initiative aimed at enhancing women’s financial well-being on the Coast. Dawn currently sits on the Self Employed Women’s Network Board (SEWN) as Secretary. Dawn fervently believes that the Sunshine Coast is a great community within which she and her husband are raising two active sons, and that the Sunshine Coast Credit Union is an integral part of that community.

Rick Cooney Chief Credit and Risk Officer

"When members, community and Sunshine Coast Credit Union all work together, it’s a triple win. Members’ financial health improves. Your credit union becomes co-operatively stronger. And our community thrives. Together, we can achieve more."

Rick has over 40 years of financial services experience, more than half of which is with Sunshine Coast Credit Union. He joined SCCU in 1993 as Manager of the Sechelt branch, became Manager of Operations and Development in 2007, and is currently Chief Credit and Risk Officer. He serves on the SCCU Investment and Lending Committee, and on the steering committee of the Risk Management Alliance, a group of nine B.C. credit unions collaborating together to solve regulatory risk issues. Rick feels a strong personal need to help others achieve a better life, and can think of no better way than by mentoring employees, and providing sound advice to members. He is also committed to making his community a better place, helping businesses start up, grow and create jobs, which attracts more people to the Sunshine Coast. A big community supporter, Rick has volunteered with organizations such as the Festival of the Written Arts, Rotary, Community Futures Development Corporation, local Chambers of Commerce and Economic Development Committees.

September Dixon

September Dixon Chief Member and People Officer

"My passion lies in supporting the growth of leadership and collaboration, ultimately leading to a rewarding experience for our members."

September is passionate about collaboration, and believes that building collaborative strength in both Sunshine Coast Credit Union and the credit union system is the key to enriching the member experience. Her commitment to excellence and passion for delivering an exceptional experience to our members and employees is reflective in all she does. September takes pride in the role Sunshine Coast Credit Union has played in building our community, and is focused on ensuring the sustainability of credit unions for the generations of credit union members – and credit union leaders – to come. September serves on the program Advisory committee at the BC Institute of Technology for the Sustainable Business Leadership program, and is the Chair of the Human Resources work stream as part of the Credit Union Systems Back Office Collaborative initiative.

Laurie Wilson, Chief Information Officer

"Excited to work with this amazing group of employees who are dedicated to providing our members with knowledgeable advice and rich experiences,  in a way that will allow them to complete their financial transactions where and when they want."

Laurie has worked within the credit union system since 1978, and was pleased to join the Sunshine Coast Executive team in October 2018.  She has demonstrated experience and success in aligning technology solutions and leveraging key strategic partnerships in support of the member and employee experience.  She has led the implementation and delivery of significant IT initiatives contributing to the success of the credit unions strategic goals. Laurie is a change leader that believes and promotes collaboration within the credit union system. Laurie lives in Nanaimo with her husband, has 4 grown children and 2 grandchildren. She seeks out and embraces new adventures and challenges, and enjoys the priceless time spent with family and friends. 

Jodi Fichtner, BBA VP, Marketing

“We're here to empower others to make great money decisions every day, and to be a key partner in our community's health. We're here for the people.”

Part of a family that has been on the Coast for many generations, Jodi returned to the Sunshine Coast and excitedly joined SCCU in 2008. Working in marketing for more than twenty years, she is passionate about elevating the credit union's brand in the community, so that everyone knows that their choice on where they bank, truly matters. A proponent of financial well-being and community health, Jodi played a key role in launching the organization's financial literacy intiatives and currently serves as chair of the SCCU Community Enrichment Committee. Jodi is also actively involved in the system's Baco Office Collaborative, serving as CO-Chair on the Marketing and Data Analytics Work Stream and a participant on the Communications Committee.

Alex Kostenko BA, Director of Strategy & Innovation

"Sunshine Coast Credit Union is more than a financial institution - it's a pillar of our community. I am proud to be a part of a team that enriches lives on the Sunshine Coast every day."

Alex joined SCCU in 2014 after completing her Bachelor of Arts at Simon Fraser University. As Director of Strategy & Innovation, Alex aligns the organization around its core strategies, and facilitates a culture of innovation excellence. Alex also serves the Conduct Review Committee as a management resource. She strongly believes our people are the future and makes a positive impact by serving as Chair of BC Young Leaders, helping enrich, engage, and inspire young leaders with skills and development that will grow and strengthen the BC Credit Union system. A firm believer in lifelong learning, Alex is currently completing her Masters of Business Administration.


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