Our leadership team shares the values of enriching our community and cultivating financial wellness, for today and future generations
Board of Directors
The elected Board of Directors represents the voice of the member and oversees the strategic direction of Sunshine Coast Credit Union.
SunCu Board of Directors Representative
Director since 2010
“Sunshine Coast Credit Union is an extraordinary financial institution and a special part of the Coast; I am proud of our commitment to the community and to our members."
1st Vice Chairperson
Director since 2010
“The organization’s knowledge of the culture and economy of the Coast is a valuable asset to depositors, as well as those with financing needs.”
Sue Anne Linde, MBA
2nd Vice Chairperson
Director since 2015
“Credit Unions are part of the fabric of British Columbia, and certainly a vital component of the Sunshine Coast.”
Member at Large
Peer Group 6 Representative
Director since 2014
“Credit unions are not just financial institutions; they’re active members of the community.”
Director Since January 2017
“It is an honour to work on the Board of Directors of such a well-respected organization as the Sunshine Coast Credit Union.”
Director since 2018
“What impresses me about Sunshine Coast Credit Union is the dedication to community building and improving the lives of their members.”
Director since 2021
"I am grateful to serve the SCCU community, and proud of the active role this credit union is taking in helping to make our community a better place for all."
Serving a three year term, directors are:
- Stewards dedicated to safeguarding the credit union
- Committed to the highest standards of governance, financial management, professionalism and continuing education
- Involved in ongoing learning and development
Directors may spend 10 to 15 hours per month preparing for and attending meetings, as well as attending community events, participating in committees and planning sessions.
Board of Director Elections
Potential director candidates represent the member voice at the table. They are assessed based on attributes that match member needs and goals. Nominations and elections are held annually.
Diversity in skills, expertise, thought, background, experience, gender and culture is actively sought to ensure the board represents the communities we serve.
Core competencies include:
- Financial literacy
- Strategic thinking
- Capacity for succession
- Problem-solving and judgment
- Interpersonal skills
Executive Leadership Team
Shelley McDade, MBA
Chief Executive Officer
"Enriching lives is the cornerstone of our leadership, and drives every decision we make."
Dawn Bezaire, CPA, CGA
Chief Financial Officer
"While supporting its employees in achieving their career aspirations, Sunshine Coast Credit Union also supports its members and our community in ways that make me proud to work here."
Chief Credit and Risk Officer
"When members, community and Sunshine Coast Credit Union all work together, it’s a triple win. Members’ financial health improves. Your credit union becomes cooperatively stronger. And our community thrives. Together, we can achieve more."
Chief Member and People Officer
"My passion lies in supporting the growth of leadership and collaboration, ultimately leading to a rewarding experience for our members."
Chief Information Officer
“I’m excited to work with this amazing group of employees who are dedicated to providing our members with knowledgeable advice and rich experiences, in a way that will allow them to complete their financial transactions where and when they want.”
Jodi Fichtner, BBA
Chief Marketing Officer
“We're here to empower others to make great money decisions every day, and to be a key partner in our community's health. We're here for the people.”
Vice President, Commercial Services
“Our local businesses are a vital part of our community, and I’m honored to be in a position to help them thrive. We understand the challenges and are always looking for innovative ways to support a strong local economy.”
Vice President, Service Delivery
"Leadership means constant learning so that I can have stronger financial wellness conversations to support our membership and be a better coach for our employees."
Vice President, Enterprise Project Management
"My goal is to connect everything we do back to our strategy and select activities that move us forward both organizationally and socially. Working for Sunshine Coast Credit Union allows me to match my personal values to those of our Credit Union."
Director, Information Technology
“My career has revolved around using data to drive improvements to public benefits and being with a credit union falls right into line with that. It makes work a little more rewarding to see it benefitting those in our local community.”
Director, Member Experience and Transformation
“My goal is to strategically design experiences for our employees and members. To accomplish this, I rely on three unique yet undoubtedly connected lenses: design thinking, change management, and process improvement – all these dots must be connected to create truly simplified, impactful interactions.”